BENAJMIN BRAVERMAN
Creative Producer (NYC)
I lead productions end-to-end, from budget and scripting to final cut, creating to bring value to the viewer.
Merchant Onboarding Guide
The flagship video DoorDash uses to onboard every new merchant: from signups to payment.
DoorDash's go-to onboarding video for new merchants, guiding restaurant owners through signup, payments, menu setup, and using the back-of-house tablet — all told through the lens of a client rep helping a new restaurant get started.
I led production end-to-end: built the budget, contracted the production company for videography and editing, brought on a writer, and coordinated a cross-functional group of DoorDash stakeholders spanning engineering, learning & development, customer success, design, and marketing — aligning all of their input into a single, clear story.
Role: Creative Producer (end-to-end) Client: DoorDash
Custom Ink
An SEO-driven video series teaching people how to design in CustomInk's Design Lab.
A video series (currently in production) teaching viewers how to use CustomInk's Design Lab and explaining the range of product and group-ordering options available — framed through real scenarios like a volunteer designing swag for a school club or an HR rep building a client gift basket.
Role: Creative Producer Client: CustomInk